Our Blog
Real Dill® Pickleball Clubs Announce Two Locations in Development, with more on the Way
Pickleball just got hotter! Congratulations to Vossberg Gainor's client, Real Dill® Pickleball Clubs who have officially announced their brand with two locations currently in development and more to come. Read the full press release below and visit PlayRealDill.com to...
Welcome to the Vossberg Gainor Team, Emma!
Vossberg Gainor is excited to announce Emma Masur has joined the team as the Digital Marketing Manager! When Vossberg Gainor launched in 2019, pickleball was an unkown word. Just a few weeks after launching, Laura Vossberg Gainor was introduced to USA Pickleball...
Marketing Brew: Pickleball brands and organizations are using modern marketing moves to expand the sport beyond boomers
Laura Vossberg Gainor was recently interviewed by Alyssa Meyers for the Marketing Brew to share a behind-the-scenes look at what went into working with USA Pickleball and Milwaukee-based ad agency, Boelter + Lincoln on the 2020 brand refresh. Vossberg Gainor continues...
CNN: The sport with the funny name that’s sweeping America
Laura Vossberg Gainor talks with Faith Karimi of CNN for USA Pickleball about the growth of pickleball as it continues to be America's fastest growing sport. Plus interviews with top-ranked pros, Catherine Parenteau and Ben Johns. Visit CNN.com to read the full...
Growing Pickleball For All with Laura Gainor, USA Pickleball – Life in the Front Office Podcast
Laura Vossberg Gainor joined Jake Hirshman on "Life in the Front Office" Podcast to about marketing the sport with USA Pickleball, the opportunities for brands with the game and the growth she's witnessed over the last 2.5 years while being a consultant for USA...
Shape Magazine: Why Pickleball Should Be Your Next Hobby
If you’re seeking a game that’ll get you moving and is easy to pick up, you should head to (or create) a pickleball court, as reported by Zara Hanawalt for Shape Magazine in their featured article: “Why Pickleball Should Be Your Next Hobby.” To learn more about the...
Ciara and Russell Wilson Talk Pickleball with Jimmy Kimmel
Ciara and Russell Wilson talk to Jimmy Kimmel about how they get competitive on the pickleball court with their late night games! Two more celebrities that enjoy America's fastest growing sport. Watch the full Jimmy Kimmel Live segment below with the pickleball talk...
Des Moines’ Cityview Magazine: Quite the Pickle
Photo by Steve Taylor Des Moines’ Cityview Magazine has featured pickleball as their most recent cover story stating, “the sport of pickleball has caught fire in Des Moines and across the nation.” With Callie Jo Smith featured on the cover and a pro player interview...
CNN: Pickleball, virtual golf, skydiving, craft beer: How malls are luring shoppers
As pickleball is the fastest growing sport for two years in a row, having more than 4.8 million players nationwide, the demand for courts and playtime continues to increase. Many pickleball enthusiasts and investors are working to help solve that problem by purchasing...