Our Blog
Celebrating 4 Years Marketing Pickleball with Top 15 Highlights
October 2023 officially marks the fourth anniversary of the launch of Vossberg Gainor. Over these years, it has been an incredible honor to play a part in the growth of this exciting sport as the world's first pickleball marketing agency. I've had the privilege of...
Humana is Bringing Pickleball to the National Mall Featuring Celebrities and Major League Pickleball
For nearly the past year, I've truly enjoyed creating this Pickleball Marketing Newsletter each week. It's become a valuable avenue for me to reconnect with former marketing colleagues and clients who are deeply involved in brand activations within the fastest-growing...
Carvana PPA Tour and Major League Pickleball Announce Full Merger to Form a Unified Professional Pickleball Organization
Major League Pickleball and the PPA Tour have announced a merger that is backed by $50M investment led by private equity firm SC Holdings and Financier/MLP Team Owner Al Tylis, along with PPA Tour Owner Tom Dundon and various MLP team owners. I will share more in the...
PCKL Interview: A Marketing Agency Just for Pickleball?
One year after launching Vossberg Gainor, she officially transitioned her business to solely be focused on pickleball marketing. The only agency of it’s kind, having worked with some of the leading pickleball brands in the U.S. including USA Pickleball, Pickleball...
Laura Gainor Guest Interview on Building Pickleball: Bringing Pickleball Mainstream
Laura Gainor, founder of Vossberg Gainor, had the opportunity to be a guest on the Building Pickleball Podcast to share her story about finding her own pickleball marketing agency, launching a pickleball lifestyle and leisure brand, Pickleball in the Sun, and helping...
The Vossberg Gainor team is growing. Welcome, Nick!
Vossberg Gainor is excited to welcome experienced communications and PR professional Nick Liberati to the Vossberg Gainor and Pickleball in the Sun team as a consultant! Nearly 40 million people hit the pickleball courts last year, adding to the game’s already...
Pickleball Marketing News: Major League Pickleball, Pickleball for Business Networking and Anna Leigh’s Sweet 16
Subscribe to our weekly "Pickleball Marketing Newsletter," published each Friday on LinkedIn. The first event for Major League Pickleball by Margaritaville is here! Live from Mesa, Arizona, both Premier and Challenger teams will compete for the Championship Trophy....
Vossberg Gainor & Pickleball in the Sun’s Top 15 Pickleball Highlights from 2022
Happy 2023 from Vossberg Gainor and Pickleball in the Sun! A message from me as a thank you for an incredible year and I couldn't be more excited for what's to come in 2023:OUR TOP 15 PICKLEBALL HIGHLIGHTS FROM 2022 In no particular order, below are my top 15...
Pickleball Marketing News: 5 Highlights from the Major League Pickleball Draft, the first Ad Age-Worthy Pickleball Ad
Happy Friday! We are getting closer to 2023 and all that is in store for pickleball as we wrap up the biggest year in pickleball yet. Last night Major League Pickleball hosted their 2023 draft show and I share 5 Highlights for me from the draft: ONE: 15-year-old Anna...