LAURA VOSSBERG GAINOR’S PICKLEBALL STORY
Laura Vossberg Gainor founded her own marketing agency after having more than 15 years-experience in social media, online advertising, engagement marketing, event marketing and while living in Milwaukee served as the Executive Director of United Adworkers, Milwaukee’s advertising club, and Serve Marketing, the nation’s only all-volunteer advertising agency.
She was introduced to USA Pickleball shortly after launching her business in October 2019. Having the opportunity to work with the governing body of the fastest growing sport in the United States, she picked up a paddle and learned how to play the game shortly after that introduction so she could speak the language of a true pickleball enthusiast.
Like everyone else, once she played once she was immediately addicted. She saw the opportunities the sport would bring from a social perspective, while getting exercise, and the how brands can uniquely connect with this quickly growing audience of pickleball enthusiasts.
One year after launching Vossberg Gainor, she officially transitioned her business to solely be focused on pickleball marketing. The only agency of it’s kind, having worked with some of the leading pickleball brands in the U.S. including USA Pickleball, Pickleball Magazine and others.
In the last two years she has helped bring pickleball into the spotlight as the fastest growing sport with USA Pickleball and Pickleball Magazine being featured on The Today Show, USA Today, New York Times, CNBC, among other national media outlets.
Having lived in Florida for the last year, her personal game has really improved and is thankful to get to enjoy the sport for work + play. You can regularly find her playing on her local Nocatee community courts and enjoying the sunshine with her husband Brian and kids, Clara and Garrett.
A pickleball marketing agency specializing in driving awareness for brands and organizations involved in the sport, personal branding expert helping avid players market themselves and leader in strategic thinking in experiential marketing for events and tournaments.
Laura Vossberg Gainor
“As the driver of a membership/volunteer/event-based organization, Laura is one of the most organized, capable people I’ve ever worked with. She gets things done beautifully and seamlessly without compromising objectives or enthusiasm from her clients or colleagues. I would recommend her without hesitation for any role she chooses to tackle.”
“Although we did not work together for a long time, I learned a lot from her. Laura is one of those rare people who are is always learning and working to improve/innovate her craft.
I found her to be a great influence not only on her team but the organization. She is a good communicator, deadline driven, and very detail oriented. She’s someone that has a special skillset to be successful in any position.”
“Laura is one of the most innovative, creative and organized people I have ever worked with at Yodle! She has an excellent attention to detail that I’ve always admired and striven to emulate.
She always brought a strong point of view and innovative solution to any challenge or problem we faced as Interactive Marketing Specialists and Client Serve Managers at Yodle. If one has the pleasure of working with Laura, she will inspire and challenge all the way she has me!”