As one of the fastest growing sports in the America, there are almost 3.5 million pickleball players across the United States, according to the Sports & Fitness Industry Association’s (SFIA) 2020 report. 

Vossberg Gainor is a pickleball marketing agency specializing in driving awareness for brands and organizations involved in the sport of pickleball, helps avid players with their personal brand to allow them to successfully market themselves, and is a leader in strategic thinking in experiential marketing for events and tournaments.

Founder, Laura Vossberg Gainor has been working with USA Pickleball, the national governing body of one of the fastest growing sports in the United States, since October 2019 and currently serves as the Director of Media Relations as a consultant. And like everyone else that first learns how to play, she has also become addicted to the healthy lifestyle and social aspect of the sport and can find her playing on the courts multiple days a week.

 Whether you want to learn more about how to market yourself, your brand, or you want to learn how to play the game, contact Vossberg Gainor.

Director of Media Relations

Vossberg Gainor has been a consultant for USA Pickleball since October 2019, and the Director of Media Relations for the organization since April 2020. As a consultant, Vossberg Gainor leads the brand’s earned media efforts and contributes to the organization’s newsletter and Pickleball Magazine.

Pickleball Ambassador

There are almost 3.5 million pickleball players in the world. It’s an honor to be one of them and an ambassador for USA Pickleball, bringing more people to the courts playing one of the fastest growing sports in America.


Personal Brand Development for Players

With extensive experience marketing for leading sports’ brands, Vossberg Gainor provides her clients’ with strategic development of their personal brand. Including creating a personal website/blog, social media branding and graphics, and content to tell the players’ story as they represent themselves and their sponsors. 

Tournament + Event Marketing

As an expert in experiential marketing, we provide clients with the tools they need to market and manage their pickleball tournaments and events. From announcing the tournament online, to filling player registrations to activating onsite.  


Social Media Management

 Guide brands and players on how to utilize their social media channels to connect with their audiences and grow their online following. Examples include setting up the proper online channels, determining the voice of each channel and guiding in the strategy to create unique content to tell each brand or player’s story. 


Obsessed Pickleball Player

Since learning the sport in November of 2019, once bringing USA Pickleball on as a client, Laura Gainor instantly became obsessed with the sport and loves that she gets to work and play with pickleball each day for fun and her career. With a goal of becoming a 4.0 player in the near future, she looks forward to participating in tournaments in the upcoming year.


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I did it! I committed to Dry January. All 31 days and in those 31 days, I played pickleball for 61 hours! The initial reasoning was to participate in a challenge with friends and see if I had enough will power to resist a glass of wine for a whole month, to feel...

The Economist: Pickleball is the Fastest-Growing Sport in America

We recently spoke with The Economist with USA Pickleball CEO, Stu Upson, to talk about the growth of pickleball as one of the fastest growing sports in America. More and more players are hearing chatter about the sport and want in on the action! With almost 3.5...

More Schools Playing Pickleball During Coronavirus Pandemic

Vossberg Gainor worked with USA Pickleball to coordinate an interview with Scripps discussing the growth of pickleball in schools. Featuring Laura Vossberg Gainor and her kids, Clara and Garrett. Article By: Kai Beech, National Correspondent for E.W. Scripps.  Playing...

USA Pickleball Announces Stu Upson as CEO

FOR IMMEDIATE RELEASE Contact: Laura Gainor – (704) 941-4191mediarelations@USAPickleball.orgUSA Pickleball Media Relations   USA Pickleball Announces Stu Upson as Chief Executive Officer Upson to become organization’s CEO as the sport experiences accelerated growth....


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