USA Pickleball Design Spotlight: Boelter + Lincoln & Kelly Tidball

USA Pickleball Design Spotlight: Boelter + Lincoln & Kelly Tidball

Agency Spotlight: Boelter + Lincoln

Over the past six months, it was an honor to get to work with the team at Boelter + Lincoln as they worked on a brand re-launch for USA Pickleball. From focus groups, to creative ideation and final execution, we enjoyed getting the opportunity to work with their passionate and creative team.
One of the fastest-growing sports in the country partnered with B+L on a website + logo redesign, public relations campaign, and countless creative assets to grow membership and get more people playing the highly-addictive mashup of ping pong, badminton, and tennis.
Take a look at a few of the highlights from the full-scale campaign ↓ and visit the Boelter + Lincoln WEBSITE for more information about their agency!

Graphic Designer Spotlight: Kelly Tidball

Following the launch of the USA Pickleball brand re-launch in July, we also got the opportunity to work with Kelly Tidball, a talented freelance graphic designer as she worked on creating shareable graphics for the brand’s social media channels.

We first met Kelly as she was finishing her degree at Marquette University in Milwaukee and most recently she was a Senior Marketing Graphic Designer for the Arizona Diamondbacks.

During these times of companies needing to remove positions, we see it as a great opportunity to shine a spotlight on these talented individuals, such as Kelly!

Meet Kelly Tidball!

Below is Kelly’s bio and some examples of the work she did for USA Pickleball.

Thank you for your creative talents, Kelly, and we know your next company will be so lucky to have you on their team! 

Current job title: Freelance Graphic Designer
Last Job: Senior Marketing Graphic Designer, Arizona Diamondbacks
Hometown: Brookfield, WI
Current City: Phoenix, AZ
Alma Mater: Marquette University

What I did at the D-backs:

  • I worked for the Arizona Diamondbacks for 5 years. My role at the D-backs was designing and creating all marketing materials and contributing to the marketing initiatives. I designed web ads, email graphics, social media graphics, logos, event signage, billboards, print advertisements and promotional items. I assisted our advertising coordinator by updating, and the MLB ballpark app. I was responsible for event signage and advertisements as well as day of coordination for large events.
  • 2019 I was promoted to Senior Marketing Graphic Designer and took over the responsibility of planning and implementing the marketing campaigns. marketing team that would include a layout of the organization’s goals and strategies. This allowed me to work on a project from idea to implementation.
  • I have a passion for graphic design and marketing and love the ability to come up with a concept and make it come alive.

Skills and areas of expertise:

  • Expert in Indesign, Illustrator and Photoshop.
  • Some experience with motion graphics.
  • Expert in Advertising and Marketing Campaigns
Vossberg Gainor Welcomes Jordan Huber to the Team!

Vossberg Gainor Welcomes Jordan Huber to the Team!

Laura Vossberg Gainor, founder of Vossberg Gainor, is thrilled to announce the addition of Jordan Huber to the team as the PR + Social Media Coordinator through an exclusive mentorship program focused on helping young professionals. As a company that strongly believes in helping individuals grow in their careers and find their next professional opportunity when challenges arise, it is with great honor to have Jordan to not only assist with client projects, but to also take it as an opportunity to provide mentorship to an up-and-coming advertising professional to find their next step in their career.

Jordan brings extensive experience as a graduate of the University of Wisconsin-Madison with a focus in journalism and held positions at well-known Milwaukee ad agencies; Hanson Dodge and Boelter + Lincoln as a brand engagement intern and Social Media Assistant.

As the freelance PR + Social Media Coordinator for Vossberg Gainor, Jordan will have the opportunity to work directly with Laura Vossberg Gainor on client projects with the USA Pickleball Association (USAPA).

Welcome to the team Jordan and we are thrilled to see where you land next and to have the opportunity to provide the mentorship to showcase your incredible talents to other organizations.

Connect with Jordan on LinkedIn


Inside Florida Pickleball featuring USA Pickleball Association

Inside Florida Pickleball featuring USA Pickleball Association

Vossberg Gainor, marketing consultant for USA Pickleball Association (USAPA), recently spoke with Carl Foster, host of the weekly show “Inside Florida Pickleball”, live from Pictona at Holly Hill about our “20 for 20 Member Incentive Program”.
This exclusive incentive program features our $20 annual membership with access to several new Pickleball-related offers; any one of which is designed to offset the annual price of the USAPA 1-year members. This program is designed to run for a limited time (expires July 31st). During the program, additional 1-2 day “flash sales” will be available for members to take advantage of from a number of our valued USAPA partners.
For more details about the program, our USAPA member benefits, and to signup, visit
“Inside Florida Pickleball” airs every Saturday with player and sponsor interviews, event highlights, medal ceremonies and shines a spotlight on why pickleball has become one of the fastest growing sports in America! Subscribe to their YouTube channel.
New York Times Feature: Is Pickleball the Perfect Pandemic Pastime?

New York Times Feature: Is Pickleball the Perfect Pandemic Pastime?

As a marketing consultant for the USA Pickleball Association, Vossberg Gainor had the opportunity to talk with The New York Times about playing pickleball during the pandemic. 

I so greatly miss playing pickleball with our local community and the Chicago Pickleball Club on Friday nights and look forward to the day when we can all safely play together again. 

Ellen Degeneres has recently picked up the sport, playing with Portia at their home, and the sport will continue to grow as new players jump on board!

You can read the full New York Times article HERE. Thank you, Rachel Simon. 

Calling all Moms of the U.S. What’s to come from Official MomFest…

Calling all Moms of the U.S. What’s to come from Official MomFest…

Curious about Official MomFest? 

What started as me asking two new friends that I barely knew (Shoutout to Danielle & Jen!) at the end of 2017 “Hey, do you want to take Amtrak to Milwaukee to go to this Brewfest thing on a Sunday in February?” has now evolved into a growing group of fun, supportive and “always up for anything” community of Moms. 

Now, beyond just a one-day, annual event, that group of moms will span even further as we build an online community across the United States and utilize the MomFest name for good. 

What will come soon on

  • Every mom has a story. We’ll share them and feature the power of the mom in that story. 
  • Upcoming events in various cities – socials, fundraisers for charities, remote working meetups, group workouts, local restaurant dinners, you name it! What I love most is getting people together. 
  • Articles that inspire us 
  • Official MomFest podcast 
  • Local business features
  • Maybe we’ll even throw some Dad involvement in there (but they’ll be watching the kids during our outings)
  • More to come…

While you get excited for all of that to come, follow us on social media, subscribe to our new YouTube channel (with more content to come) and tell your friends to signup for our emails on so they too can be in the know! All links available on the website.

Reach out to me anytime about getting involved with Official MomFest –

Nice to meet you! 

  • The Gainor Family: Brian, Laura, Clara, Garrett & CharlotteProud Park Ridge, IL residents
  • Brian works for 4Front, a sports marketing agency in Chicago and takes us to many sporting events
  • Laura started her own marketing agency, Vossberg Gainor, and currently lives and breathes Pickleball brand strategy and online marketing for USA Pickleball Association
  • Clara and Garrett take great pride in being Franklin Falcons and understand the term “MomFest” in our house once they see the shirts, bus and large crowd of moms 

I feel so fortunate to have met many incredible people across the numerous cities our family has lived over the last 12 years since meeting Brian. Can’t wait to continue to bring everyone together through


Photo: Cecily George Photography