Marketing Brew: Pickleball brands and organizations are using modern marketing moves to expand the sport beyond boomers

Marketing Brew: Pickleball brands and organizations are using modern marketing moves to expand the sport beyond boomers

Laura Vossberg Gainor was recently interviewed by Alyssa Meyers for the Marketing Brew to share a behind-the-scenes look at what went into working with USA Pickleball and Milwaukee-based ad agency, Boelter + Lincoln on the 2020 brand refresh.

Vossberg Gainor continues to feel fortunate to have been introduced to USA Pickleball and the organization’s CMO at the time, George Bauernfeind, to become her first client since launching the agency. The sport of pickleball is growing at an exponential rate and the opportunities that have come along with it are incredible.

For the full Marketing Brew feature, visiting MorningBrew.com.

Shape Magazine: Why Pickleball Should Be Your Next Hobby

Shape Magazine: Why Pickleball Should Be Your Next Hobby

If you’re seeking a game that’ll get you moving and is easy to pick up, you should head to (or create) a pickleball court, as reported by Zara Hanawalt for Shape Magazine in their featured article: “Why Pickleball Should Be Your Next Hobby.”

To learn more about the sport and it’s health benefits, Shape Magazine interviewed Laura Gainor of USA Pickleball and the only mother-daughter pro duo, Leigh and Anna Leigh Waters, who appreciate the multi-generational appeal of the game.

“It’s probably the only sport where you can have a teenager, an 80-year-old, a novice player, and an advanced player on the same court, and you can still play a game and have fun,” says Leigh. “There’s something special about a sport that allows anyone to go play. I think that’s [driving] the huge growth and success of the sport.”

Given that pickleball is a social activity and an approachable form of exercise, the sport’s recent spike in popularity is no mystery. “You can play for one or two hours and get some great exercise, but not really feel like you’re exercising,” says Gainor.

To read the full article, visit Shape.com.