Our Blog
Does Your Agency REALLY Get Pickleball?
The pickleball boom is a goldmine for advertising and PR agencies, but success demands more than just knowing the sport exists. To create campaigns that resonate, agencies must delve into the unique culture and demographics of the pickleball community. In recent...
Why Every Professional Needs to Hit the Pickleball Court
As the founder of Vossberg Gainor, the world's first pickleball marketing agency, and the force behind the Pickleball in the Sunlifestyle brand and experiential agency, I've seen firsthand how pickleball is a networking powerhouse. Since my first game, I knew this...
Ponte Vedra Recorder – “One of Us” Features Gainor Sports
Brian Gainor has accumulated more than 20 years of experience working with 200-plus professional sports teams, leagues, brands (sponsors), and organizations worldwide. As told to Anthony Richards for the Ponte Vedra Recorder Brian Gainor moved to the First Coast with...
Centerline Athletics Announces Exciting Partnership with Top 10-Rated Pro Pickleball Athlete, Thomas Wilson
Menasha, WI. January 31, 2024 – Centerline Athletics, performance-focused pickleball apparel brand set to launch in March 2024, is thrilled to announce its first-ever sponsorship agreement with professional athlete Thomas Wilson, a top 10-rated pro pickleball athlete...
Win the Ultimate Pickleball Getaway from Pickleball in the Sun
Sweepstakes in partnership with Visit St. Pete/Clearwater, TradeWinds Island Resorts and Pickleball Central to launch on National Plan for Vacation Day with exciting online trip giveaway St. Pete/Clearwater, Fla., January 26, 2024 — In celebration of National Plan for...
Dual Entrepreneurship Under One Roof
Pickleball Marketing News - January 5, 2024 Happy New Year! 2024 is already off to an incredible start for Brian Gainor and me. It is with great pleasure that he announces the launch of Gainor Sports, an innovative sports marketing and advisory practice that Brian has...
Pickleball in the Sun Holiday Gift Guide with Pickleball Central
Everyone's holiday wish list includes pickleball products, and what better way to celebrate the season than with a holiday getaway playing some #pickleballinthesun? Laura Gainor, the founder of Pickleball in the Sun, chats with John Cowley, Director of Vendor...
Celebrating 4 Years Marketing Pickleball with Top 15 Highlights
October 2023 officially marks the fourth anniversary of the launch of Vossberg Gainor. Over these years, it has been an incredible honor to play a part in the growth of this exciting sport as the world's first pickleball marketing agency. I've had the privilege of...
Humana is Bringing Pickleball to the National Mall Featuring Celebrities and Major League Pickleball
For nearly the past year, I've truly enjoyed creating this Pickleball Marketing Newsletter each week. It's become a valuable avenue for me to reconnect with former marketing colleagues and clients who are deeply involved in brand activations within the fastest-growing...