Vossberg Gainor Celebrates One Year Anniversary with a Focus on Pickleball

Vossberg Gainor Celebrates One Year Anniversary with a Focus on Pickleball

As Vossberg Gainor celebrates their one-year anniversary, it is with great excitement to officially announce a continued focus of marketing one of the fastest growing sports in America: Pickleball! 

Since launching in September 2019, Vossberg Gainor was introduced to USA Pickleball, the national governing body of pickleball. Not only did they become a client, but it created a new healthy and active lifestyle for founder, Laura Vossberg Gainor.

Pickleball instantly became an obsession just like for the other almost 3.5 million players across the United States. Playing multiple times a week at the local community center, researching content to share on USA Pickleball’s social media channels and would find herself accidentally watching numerous hours of training videos, and started introducing the game to her friends so there were more people to play with each week. Then having started a local club in Chicago, organizing weekly social pickleball nights at a local fitness club.

Since then, Vossberg Gainor has been a consultant for USA Pickleball and now serves as the Director of Media Relations, leading their earned media efforts working directly with the Managing Director of Marketing and Communications. Frequently contributing to the brand’s newsletter and Pickleball Magazine.

“Pickleball is a sport that can be played by people of all ages and skill level and easily be picked up,” said Laura Vossberg Gainor. “As one of the fastest growing sports in the country, there are so many opportunities for brands to connect with local clubs, pros and recreational players to jump in on the growing social aspects of the game.”

Vossberg Gainor developed a passion for the sport so much over the last year that a recent visit to family in Florida in June sparked the family to move to Ponte Vedra, Florida to join a community that hosts 12 pickleball courts, waterpark amenities for the kids and an opportunity to live an active lifestyle playing pickleball year-round.  

With more than 15 years experience in experiential and digital marketing for numerous brands, the agency will specialize in putting brands and organizations in front of almost 3.5 million pickleball players across the United States by developing online marketing and earned media strategies. As well as offering personal branding expertise to players to connect with brands.

For more information, contact [email protected]. Follow us on Social Media – @VossbergGainor & @LauraGainor.

RECENT WORK:

Interview with NBA Referee Crew Chief, Scott Foster, Tyler Ford and Josh Tiven as pickleball became a way of life for them inside the NBA Bubble. Published in the October/November issue of Pickleball Magazine, which is available to USA Pickleball members

Featured on Fox Sports Florida, Vossberg Gainor discusses the benefits of being a member of USA Pickleball while visiting Pictona in Daytona, Florida. 

Like for many others, pickleball has provided a healing story, an outlet for exercising their mind or body bringing a healthier lifestyle or simply bringing pure joy getting the chance to play with friends. Similar stories featured in the August/September issue of Pickleball Magazine – The Healing Power of Pickleball. 

USA Pickleball Design Spotlight: Boelter + Lincoln & Kelly Tidball

USA Pickleball Design Spotlight: Boelter + Lincoln & Kelly Tidball

Agency Spotlight: Boelter + Lincoln

Over the past six months, it was an honor to get to work with the team at Boelter + Lincoln as they worked on a brand re-launch for USA Pickleball. From focus groups, to creative ideation and final execution, we enjoyed getting the opportunity to work with their passionate and creative team.
One of the fastest-growing sports in the country partnered with B+L on a website + logo redesign, public relations campaign, and countless creative assets to grow membership and get more people playing the highly-addictive mashup of ping pong, badminton, and tennis.
Take a look at a few of the highlights from the full-scale campaign ↓ and visit the Boelter + Lincoln WEBSITE for more information about their agency!

Graphic Designer Spotlight: Kelly Tidball

Following the launch of the USA Pickleball brand re-launch in July, we also got the opportunity to work with Kelly Tidball, a talented freelance graphic designer as she worked on creating shareable graphics for the brand’s social media channels.

We first met Kelly as she was finishing her degree at Marquette University in Milwaukee and most recently she was a Senior Marketing Graphic Designer for the Arizona Diamondbacks.

During these times of companies needing to remove positions, we see it as a great opportunity to shine a spotlight on these talented individuals, such as Kelly!

Meet Kelly Tidball!

Below is Kelly’s bio and some examples of the work she did for USA Pickleball.

Thank you for your creative talents, Kelly, and we know your next company will be so lucky to have you on their team! 

Current job title: Freelance Graphic Designer
Last Job: Senior Marketing Graphic Designer, Arizona Diamondbacks
Hometown: Brookfield, WI
Current City: Phoenix, AZ
Alma Mater: Marquette University
Portfolio: KTidball.myportfolio.com

What I did at the D-backs:

  • I worked for the Arizona Diamondbacks for 5 years. My role at the D-backs was designing and creating all marketing materials and contributing to the marketing initiatives. I designed web ads, email graphics, social media graphics, logos, event signage, billboards, print advertisements and promotional items. I assisted our advertising coordinator by updating dbacks.com, losdbacks.com and the MLB ballpark app. I was responsible for event signage and advertisements as well as day of coordination for large events.
  • 2019 I was promoted to Senior Marketing Graphic Designer and took over the responsibility of planning and implementing the marketing campaigns. marketing team that would include a layout of the organization’s goals and strategies. This allowed me to work on a project from idea to implementation.
  • I have a passion for graphic design and marketing and love the ability to come up with a concept and make it come alive.

Skills and areas of expertise:

  • Expert in Indesign, Illustrator and Photoshop.
  • Some experience with motion graphics.
  • Expert in Advertising and Marketing Campaigns
Military Officers Association of America Features USA Pickleball Ambassadors

Military Officers Association of America Features USA Pickleball Ambassadors

The Military Officers Association of America (MOAA) recently interviewed three USA Pickleball Ambassadors who are all retired military officials. 

“Some military retiree enthusiasts picked up a paddle and never looked back.” 

Read the full magazine feature written by Kathie Rowell, spotlighting Cmdr. Mark Peifer, Capt. Laura Patterson and Sgt. Diahann Viada’s passion for pickleball, below: 

Pickleball Magazine – August/September 2020

Pickleball Magazine – August/September 2020

Welcome to Pickleball Magazine August/September 2020! Pickleball Magazine is recognized by USA Pickleball as the “official magazine” of pickleball. 

It was an honor to get the opportunity to talk with many individuals whose lives have been healed through pickleball. The health benefits of pickleball both physically and mentally are what make the sport one of the fastest growing sports in America. 

To view the full issue and read “The Healing Power of Pickleball”, please click HERE

USA Pickleball Association Celebrates Sport’s 55th Anniversary

USA Pickleball Association Celebrates Sport’s 55th Anniversary

Social distancing, multi-generational appeal makes it “One of America’s Fastest-Growing Sports”

(July 20, 2020) – One of the hottest sports in America turns 55 years old this week – and has never looked better.

Created in suburban Seattle in July 1965, pickleball grew steadily across the U.S. in the ensuing decades. However, in the last 10 years its popularity has increased exponentially. Since 2013, the sport’s governing body, the USA Pickleball Association, has seen membership increase more than 1,000% and there are now an estimated 3.3 million players across all 50 states. A 2019 survey by the Sports & Fitness Industry Association called pickleball “one of the country’s fastest growing amateur sports.” Pickleball is now played in 25 countries and being discussed as a possible future Olympic sport.

COVID-19 has further boosted the sport’s appeal. A mix of tennis, ping pong and badminton, pickleball was called the “perfect pandemic pastime” by the New York Times, since its 20-foot by 44-foot court can easily be set up on driveways and at home, and its rules include a no-volley zone of 7 feet on either side of the net – keeping opposing players safely apart.

In response to the public’s surging interest, USA Pickleball has launched a new, enhanced website –

usapickleball.org. In celebration of the 55th anniversary and to continue growing junior programs, for the next month 10% of proceeds from select USA Pickleball merchandise sales will go toward the non-profit organization’s high school grant programs.

“Interest in pickleball has been unprecedented in recent years and people are searching for information on how to play, where to play, and just about everything else related to the sport,” said USA Pickleball Executive Director Justin Maloof. “We are setting the stage for the future with a strategic plan and alignment to U.S. and International sports governing bodies, on pickleball’s journey to Olympic recognition.”

Pickleball is relatively easy to learn and attracts players of all ages due to its fun, social and friendly nature (2020 Fact Sheet). While it is commonly part of school physical education programs, it is also a staple in retirement communities, municipal park & recreation centers, paddle & racquet sports facilities and country clubs. Although the majority of players consider themselves “casual” participants, local, regional and national tournaments are held across the United States. Many of them are sanctioned by USA Pickleball, including the annual USA Pickleball National Championships at the iconic Indian Wells Tennis Garden in California.

About the USA Pickleball Association

The USA Pickleball Association, a non-profit 501(c)(3) was established in 2005 to further the advancement of the sport on a national level. As the official governing body of pickleball in the United States, the USAPA promotes the growth of pickleball by maintaining the rules, setting player ratings, advancing the sport through its national network of 1,900+ ambassadors, and sanctioning tournaments. Since 2013, the USAPA has grown 1,000% in its membership which now exceeds 40,000. The USAPA is divided into 11 regions across the country with all 50 states being represented. The extensive group of volunteer ambassadors oversees the sport in their respective states. More information can be found at usapickleball.org.

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