As Vossberg Gainor celebrates their one-year anniversary, it is with great excitement to officially announce a continued focus of marketing one of the fastest growing sports in America: Pickleball!
Since launching in September 2019, Vossberg Gainor was introduced to USA Pickleball, the national governing body of pickleball. Not only did they become a client, but it created a new healthy and active lifestyle for founder, Laura Vossberg Gainor.
Pickleball instantly became an obsession just like for the other almost 3.5 million players across the United States. Playing multiple times a week at the local community center, researching content to share on USA Pickleball’s social media channels and would find herself accidentally watching numerous hours of training videos, and started introducing the game to her friends so there were more people to play with each week. Then having started a local club in Chicago, organizing weekly social pickleball nights at a local fitness club.
Since then, Vossberg Gainor has been a consultant for USA Pickleball and now serves as the Director of Media Relations, leading their earned media efforts working directly with the Managing Director of Marketing and Communications. Frequently contributing to the brand’s newsletter and Pickleball Magazine.
“Pickleball is a sport that can be played by people of all ages and skill level and easily be picked up,” said Laura Vossberg Gainor. “As one of the fastest growing sports in the country, there are so many opportunities for brands to connect with local clubs, pros and recreational players to jump in on the growing social aspects of the game.”
Vossberg Gainor developed a passion for the sport so much over the last year that a recent visit to family in Florida in June sparked the family to move to Ponte Vedra, Florida to join a community that hosts 12 pickleball courts, waterpark amenities for the kids and an opportunity to live an active lifestyle playing pickleball year-round.
With more than 15 years experience in experiential and digital marketing for numerous brands, the agency will specialize in putting brands and organizations in front of almost 3.5 million pickleball players across the United States by developing online marketing and earned media strategies. As well as offering personal branding expertise to players to connect with brands.
For more information, contact laura@VossbergGainor.com. Follow us on Social Media – @VossbergGainor & @LauraGainor.
Interview with NBA Referee Crew Chief, Scott Foster, Tyler Ford and Josh Tiven as pickleball became a way of life for them inside the NBA Bubble. Published in the October/November issue of Pickleball Magazine, which is available to USA Pickleball members.
Like for many others, pickleball has provided a healing story, an outlet for exercising their mind or body bringing a healthier lifestyle or simply bringing pure joy getting the chance to play with friends. Similar stories featured in the August/September issue of Pickleball Magazine – The Healing Power of Pickleball.