As the founder of Vossberg Gainor, the world’s first pickleball marketing agency, and the force behind the Pickleball in the Sunlifestyle brand and experiential agency, I’ve seen firsthand how pickleball is a networking powerhouse. Since my first game, I knew this sport’s social, fun nature was perfect for building connections. Simply asking “Do you play pickleball?” sparks conversations and opens doors.
I recently shared my insights with Cloey Callahan of WorkLife, discussing how pickleball is becoming the new golf for networking. Whether you’re a seasoned professional or just starting your career, I highly recommend hitting the courts to build meaningful connections. Take it a step further by extending those relationships on LinkedIn, as I’ve done successfully for the past five years to build my brand and network.
Below are some highlights from the article. Read the full feature HERE that also includes insights from Mary Cannon, John DiLoreto, Erin Mantz, and James Kirkham.
Throughout my 19-year career, I’ve always understood the power of networking. It has been incredible to reconnect with so many of you over the last five years since I’ve jumped into pickleball. Everything has come full circle and it’s an honor to get to provide my consulting services and expertise into the pickleball landscape with so many of you.
The low barrier for entry is the number one reason why the sport works so well for networking. A pickleball session is usually only between two to three hours, it’s social and you’re not playing with the same four people every time. Courts are largely free or inexpensive and paddles go for as cheap as $20. Additionally, the sport appeals equally to men and women, which is also different to golf.
“There’s no sport like it where it’s fun and easy to play and you can learn and play with either your grandchildren or grandparents,” said Gainor
Pickleball Marketing News is a weekly newsletter on LinkedIn curated by Laura Gainor, a pioneer in experiential pickleball marketing, providing invaluable insights into the world of professional pickleball. With nearly 5 years of expertise, Laura shares marketing strategies, highlights premier pickleball destinations, and connects major brands with passionate pickleball enthusiasts worldwide.
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Pickleball in the Sun is a lifestyle brand and experiential pickleball marketing agency founded by Vossberg Gainor’s, Laura Gainor. Visit PickleballintheSun.com for more details.