Marketing Brew: Pickleball brands and organizations are using modern marketing moves to expand the sport beyond boomers

Laura Vossberg Gainor was recently interviewed by Alyssa Meyers for the Marketing Brew to share a behind-the-scenes look at what went into working with USA Pickleball and Milwaukee-based ad agency, Boelter + Lincoln on the 2020 brand refresh.

Vossberg Gainor continues to feel fortunate to have been introduced to USA Pickleball and the organization’s CMO at the time, George Bauernfeind, to become her first client since launching the agency. The sport of pickleball is growing at an exponential rate and the opportunities that have come along with it are incredible.

For the full Marketing Brew feature, visiting MorningBrew.com.