With the 2022 Sports Fitness Industry Association (SFIA) participation report recently released, pickleball is yet again the fastest-growing sport in the country with more than 4.8 million players nationwide, an increase of 39.3% over the last two years.
Todd Plummer reports for The New York Times how companies are looking to cash in as the sport continues to gain popularity.
“While pickleball has largely been enjoyed in the privacy of retirement communities, country clubs and the homes of the Hollywood elite in recent years, the sport is transitioning to the mainstream with the emergence of its own media ecosystem.”
Read the full story on NYTimes.com.
