There are a lot of creative elements that go into a strategic social media engagement plan. The creativity behind a successful campaign draws my attention to a particular brand and it is what I enjoy most about social media.
Without creativity, it is not possible to reach an audience. The representation of your brand must be cohesive, aesthetically pleasing and explain what it is you’re trying to tell your audience.
Luckily for brands, there are a lot of ways to get creative with social media. Social media gives you a loud voice and an open creative channel to advertise your company, product or personal brand. There are countless numbers of ways to creatively design your brand across a number of platforms. Be sure to have some fun with design and find creative ways to represent yourself.
Below are some impressive examples of how companies or individuals are using strategic design within various social media platforms:
What are some other creative social media campaigns or profiles you have seen? How important is graphic design for your brand?
@TweetPages – Custom Twitter Background Designs
Matt Clark representing the TweetPage brand and advertising their services directly on their Twitter background.
@jakrose – Jason Keath, Founder of @SoFresh – Twitter Background
Jason used creative design to represent his personal brand, as well as creatively notify his followers of his personal website.
Jessica Claire Photography – Custom-Designed Newsletter by @RibbonsofRed
Newsletters are an excellent source to reach out to your audience in a creative way. Photographer, Jessica Claire, has a unique and well-designed newsletter that fits with her brand.
Pfizer – Custom-Designed SlideShare Channel
Pfizer utilizes the Pro SlideShare account to have the opportunity to add a custom background design to their channel.
Campbell’s Soup “Just Scan and Snap” Stickybits Promotion – Custom Facebook Tab
Campbell’s Soup designed a custom Facebook tab that promotes the Stickybits promotion they are currently running on all barcodes of Campbell’s Soup cans in grocery stores. When you scan the barcodes with the Stickybits app, it brings you to the Facebook contest promotion: “Just Scan and Snap.”
